bCODE is changing the way retailers, brands and hospitality companies approach mobile commerce. Traditional paper coupon offers, loyalty programs, paper tickets and consumer spending and transactional behavior are being increasingly mobilized.
In addition, using bCODE enhances banks and telcos ability to deliver mobile commerce and mobile wallet services to their customers in ways never before possible.
Social media and daily deal sites are all also looking to improve customer engagement in ways that increase their revenue streams. Brand offers via social media are growing but tracking transactions as a result of the offer and redemption rates remain an obstacle. bCODE represents the best way to effectively close the loop by delivering offers that can be physically redeemed and tracked at a retail outlet.
The Mobile Marketing Challenge
A gap exists between the service required and technology available in mobile marketing, mobile commerce, mobile payments and mobile ticketing. Companies using other technologies such as NFC, QR code and barcode are unable to link the profile of the mobile user with the transaction itself. Without linking the user to the transaction, companies do not engage effectively with every mobile user in useful and profitable ways.
Some of the known challenges to mobile marketing and mobile commerce are: