bCODE, a leading global provider of one-to-one mobile marketing solutions has teamed up with Valassis Interactive, the interactive arm of Valassis, one of the nation’s leading media and marketing services companies (NYSE: VCI), to deliver a mobile based loyalty program for the IKEA Seattle store.
Customers of the IKEA Seattle store can join the “IKEA Mobile” mobile loyalty program by simply sending a pre-selected keyword via text message to a shortcode (e.g. 12345). Members of the IKEA Mobile program receive personalized offers via SMS text messages to their mobile devices. These offers are then redeemed at the store using bCODE’s innovate self-service mobile scanners.
The IKEA Mobile program has now been successfully running for 8 months, and has proven to be very popular with IKEA Seattle’s customers. According to IKEA Seattle Store Manager, Laurie Helm, “We are always looking for new ways to communicate and create relationships with our customers. Our customers enjoy the easy interaction, the ability to select which offer will work for them, and the opportunity to redeem their savings immediately.”
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