bCODE announces the launch of a mobile coupon & VIP program for Virgin Mobile in Australia.
The initial deployment is across the V Festivals at all locations nationwide. Patrons to the event will be sent bCODE VIP offers via SMS, which can be scanned at designated locations for VIP products and services. Specifically, Virgin Mobile customers will receive exclusive bCODE offers that are not available to non-Virgin customers. This initiative will pioneer a series of bCODE mobile marketing campaigns to hit retail locations.