Mobile Technology Holdings, launches bCODE, a groundbreaking ticketing solution together with InfoSalons at Dubai’s biggest technology conference: Gitex 2013.
Together with InfoSalons, MTH will be providing visitors to GITEX with an innovative ticketing solution via their mobile phones.
bCODE is a new and unique mobile phone scanning technology that can deliver secure coupons, loyalty identities, and tickets to the more than 6 billion and counting, mobile users on the planet. No other technology provides this level of access to each and every mobile user without the need to provide additional chips, software or data connectivity.
bCODE represents the best way for retailers, brands, banks and many others to connect with every one of their customers in new and innovative ways that will add value to their customer’s mobile experience and to their own bottom line.
Joe Lebrato, CEO of MTH, “A gap exists between the service required and technology available in mobile marketing, mobile payments and mobile ticketing. Companies using current technologies are unable to link the profile of every mobile user with the transaction itself and thereby are unable to engage with the mobile user in useful and profitable ways.”
“For marketers, the perpetual challenge of calculating a marketing campaign’s effectiveness is eliminated with a bCODE-enabled campaign. bCODE provides the tool to assess a true ROI and simultaneously gives advertisers above the line market exposure with below the line direct marketing opportunities.”